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Innovationsmanagement im Mittelstand

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658025441
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New
Product Description

Wie knnen kleine und mittlere Unternehmen ihre Innovationskraft steigern? Wie gelingt es dem Mittelstand, sich im Zuge der Globalisierung Wettbewerbsvorteile gegenber Grounternehmen zu verschaffen? Dieses Buch liefert eine systematische und prozessorientierte Beschreibung der Grundlagen und Bausteine eines erfolgreichen Innovationsmanagements. Gleichzeitig bietet es eine strukturierte Hilfestellung fr die Implementierung oder Optimierung eines nachhaltigen Innovationsprozesses. Konkrete Praxisbeispiele und Checklisten liefern Ideen fr die Umsetzung im eigenen Unternehmen und zeigen auf, wie erfolgreiches Innovationsmanagement unter Bercksichtigung der individuellen Rahmenbedingungen gelingen kann. Ein Muss fr Entscheider, Strategen und Lenker in kleinen und mittleren Unternehmen.

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