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On Good Management
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Change or die! With this starkclaim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why and how must the traditional lifecycle concept be modernized if it is still to provide valid orientation? In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explorestheir implicationsfor good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. His experienced and thoughtful analysis iscomplemented by insightful, candid interviews with renowned entrepreneurs and business leaders, conducted by journalistMario Mller-Dofel.Finally, Schwenker outlines an agenda calling for action in six specific areas.
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