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Corporate Social Responsibility im Handel
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Handelsunternehmen prgen und prgten das Wirtschaftsgeschehen und unsere Gesellschaft seit jeher wesentlich. Neben dem vorrangigen Bestreben, Gewinn zu generieren, verfolgen sie oftmals auch soziale Ziele. Der Beitrag dieser Arbeit ist die grundlegende, deskriptive Aufarbeitung der Forschungsstrmung CSR im Handel sowie des alternativen Betriebstyps Sozialmarkt, ein Handelsunternehmen, dass die soziale Zielsetzung ber die Gewinnorientierung stellt. Darber hinaus werden generelle Erkenntnisse zu CSR und der CSR-Kommunikation auf den Lebensmitteleinzelhandel bertragen und konkrete Handlungsempfehlungen fr die Marketingforschung und -praxis abgeleitet.
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