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Wettbewerbsfaktor Vertrieb bei Finanzdienstleistern

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Brand
Springer Nature
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N/A
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GTIN
9783658030490
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Product Description

Der Ausspruch "Der Wettbewerb wird im Vertrieb gewonnen" ist weit mehr als nur eine leere Floskel und zeigt bereits die Wichtigkeit einer Exzellenz in allen fr den Vertriebserfolg relevanten Organisations- und Funktionsbereichen. Dieses Buch richtet sich vor allem an Entscheider und Mitarbeiter im Vertrieb, die sich intensiv mit dem Gedanken der Vertriebssteuerung und des Vertriebsmanagements auseinandersetzen. Ziel des Buches ist es, einzelne Spotlights, untersttzt durch praktische Tipps und Umsetzungsbeispiele, aufzuzeigen. Hierdurch soll auch der Transfer auf das eigene Unternehmen mageblich erleichtert werden.

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