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CSR und Retail Management

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783662446850
Condition
New
Product Description

CSR im Handel - Wertschpfung oder Marketing-Gag? Der Verbraucher vertraut dem Handel, nachhaltige Anforderungen aus der Kundenperspektive in trendigen, innovativen, wert- und sachgerechten Produkten / Services wiederzufinden. Hier besteht hufig ein Gap am Point of Sale zwischen Preisdiskussionen, nachhaltigen Differenzierungsmerkmalen und vernachlssigten Kundenwnschen. CSR bietet dem Handel vielfltige Aktionsfelder zur verantwortungsvollen Unternehmensfhrung, Entwicklung neuer Geschftsmodelle, nachhaltiger Services / Produkte, die Kunden begeistern und binden knnen. Entdecken Sie CSR fr Ihr Unternehmen. Best Practice und innovative CSR Modelle (aus Automobil-, Lebensmittelhandel oder Electronic Consumer Goods) beschreiben CSR Potentiale, zeigen Optionen zur Verankerung in der Unternehmensstrategie und die Umsetzung von Erfolgspotentialen im Handel.

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