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CSR und Lebensmittelwirtschaft
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Das vorliegende Buch erlutert die Bedeutung des CSR-Ansatzes als Differenzierungskriterium im Wettbewerb fr die Lebensmittelwirtschaft. Versierte Fachautoren legen dar, wie Nachhaltigkeit in der Unternehmensstrategie verankert werden kann und Erfolgspotentiale in der Food Value Chain gehoben werden knnen. Zahlreiche Best Practice Beispiele aus unterschiedlichen Unternehmen machen dieses Buch fr Verantwortliche in der Lebensmittelwirtschaft und einzelner Teilbranchen (Agrar, Tierische Erzeugnisse, S-/Backwaren, Getrnke, Convenience, Handel) spannend und interessant.
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