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CSR und Interne Kommunikation
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Dieses Buch zeigt wie Vorstand, Geschftsfhrung und CSR-Beauftragte die interne CSR-Kommunikation verbessern knnen. Die eigenen Mitarbeiter tragen entscheidend dazu bei, dass Unternehmensverantwortung und Nachhaltigkeit in Unternehmen und Organisationen gelebt werden. Konkrete Unternehmensbeispiele und aktuelle Forschungsanstze veranschaulichen wie Fhrungskrfte und Belegschaft eingebunden, aktiviert und zu CSR-Botschaftern im eigenen Unternehmen gemacht werden knnen. Eine lohnenswerte Lektre fr CSR-Verantwortliche, Kommunikationsprofis und -berater ebenso wie Forscher, die sich dem inter- und intradisziplinren Thema Interne CSR-Kommunikation widmen.
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