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Kompakt-Lexikon Marketingpraxis
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Im vorliegenden Lexikon sind ber 2.200 der wichtigsten Marketing-Fachbegriffe kurz und prgnant dargestellt. Sie erhalten fundierte Informationen ber die zentralen Theorien, Instrumente und Anstze und gewinnen durch Querverweise schnell einen Gesamtberblick. Das Lexikon richtet sich somit an Praktiker und Studierende, die ein kompaktes und praxisorientiertes Nachschlagewerk zum Thema Marketing suchen.
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