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Wertschpfende und innovationsorientierte Unternehmensfhrung

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Springer Nature
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N/A
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GTIN
9783642399176
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New
Product Description

Innovations- und Change Management sind die entscheidenden Treiber der Wertschpfung in Unternehmen. Dieses Buch schliet die in der Praxis bestehenden Umsetzungslcken und hilft beide Wertschpfungstreiber in einen abgestimmten Gesamtzusammenhang zu bringen. Innovation steht dabei im Zentrum der unternehmerischen Wertschpfung. Erfolgreiches Change Management erhlt oder steigert die Innovationsfhigkeit in zunehmend komplexeren und dynamischeren Unternehmensumfeldern. Dr. Dirk Freund reflektiert seine jahrelangen praktischen Erfahrungen im Innovations- und Change Management und spannt so den Bogen von grundlegenden Modellen hin zu kompetenten und praxistauglichen Umsetzungsmethoden. In Unternehmen vorhandene Kompetenzen der Mitarbeiter knnen auf diese Weise zur Steigerung der Innovationsfhigkeit und letztlich einer hheren Wertschpfung im Unternehmen besser und produktiver eingesetzt werden.

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