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Employer Branding
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Unternehmen bentigen exzellente Mitarbeiter und Manager, um gerade in Zeiten hoher Wettbewerbsintensitt und kurzfristiger Kopierbarkeit von Technologiefhrerschaften Spitzenleistungen zu erzielen. Die Kompetenz der eigenen Mitarbeiter ist das wichtigste Differenzierungsmerkmal. In der 2., vollstndig berarbeiteten und erweiterten Auflage zeigen die Autoren--beide langjhrige Experten fr Personalentwicklung--wesentliche Zusammenhnge zwischen Fhrung und Employer Branding auf. Neu in der 2. Auflage sind die Einbindung des Employer Branding in ein strategisches HR- und Unternehmensmanagement und Ergnzungen zum Thema Rekrutierung sowie Frderung von Talenten. Viele ntzliche Checklisten und konkrete Handlungsempfehlungen versetzen Manager und Personalexperten in die Lage, im "war for talents" ihre Weichen auf Erfolg zu stellen.
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