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Management des intellektuellen Kapitals wissensintensiver Dienstleister
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Die Wirtschaft zeichnet sich durch einen hohen und wachsenden Anteil wissensbasierter Wertschpfung aus. Getragen wird diese Entwicklung durch wissensintensive Dienstleister, deren wichtigste Ressource das intellektuelle Kapital ist. Ulrich G. Schnabel zeigt, welche strategischen Erfolgspotenziale des intellektuellen Kapitals fr diese Firmen eine hohe Relevanz fr die Wettbewerbsstrategie besitzen und mit welchen Strategieoptionen Wettbewerbsvorteile aufgebaut werden knnen.
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