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Gestalt im Management
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Die zunehmende Vernetzung von Mrkten und Menschen fhrt zu immer grerer Komplexitt. Manager und Unternehmer stehen vor immer neuen Herausforderungen, die sie erfolgreich bewltigen wollen. Die Methoden der klassischen Betriebswirtschaft mit ihrem Fokus auf die operative Gestaltung von Aufbau- und Ablauforganisation sind dafr ebenso wenig geeignet wie die Anstze ganzer Beratergenerationen, die ihren Blick auf Prozess- und Renditeoptimierung verengt haben. Dieses Werk verknpft erstmals gestalt-, systemtheoretische und heuristische Anstze zu einem konkret umsetzbaren Konzept. Sie zeigt, wie diese neue Art der Unternehmensfhrung in jedem Unternehmen gewinnbringend eingesetzt werden kann.
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