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Pharmamarketing
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Product Details
Dieser Praxisleitfaden ist fr den tglichen Einsatz konzipiert - als tglicher Assistent des Produktmanagers, der erfolgreich im Marketing in der Pharmaindustrie arbeiten will. Das Buch liefert einen berblick ber alle wichtigen Aspekte des Pharmamarketing, weist auf mgliche Fallstricke hin und gibt praktische Hilfestellungen fr die Planung und Durchfhrung der verschiedenen Marketingprojekte. Besonders wertvoll sind Checklisten fr jede Marketingmanahme, in denen alle wichtigen Arbeitsschritte aufgefhrt sind. Die 3. Auflage wurde vollstndig berarbeitet, aktualisiert und um wichtige Themen ergnzt: Market Access und Nutzenbewertungen, Marktforschung, Multi-Channel-CRM, Community Marketing in rztenetzwerken. Ein Muss fr jeden, der selbstverantwortlich Projekte im Marketing durchfhrt.
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