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333 Keywords Marktforschung
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Von der Ablenkungsfrage ber die Conjoint-Analyse und Matched Samples bis zum Zentralittseffekt: Die Sprache der Marktforschung zeichnet sich durch unzhlige Fachtermini und Anglizismen aus. Einen ersten schnellen berblick verschafft das vorliegende Nachschlagewerk. Anhand von 333 bersichtlichen Schlsselbegriffen werden die Grundkonzepte und -theorien der Marktforschung erlutert. Die Erklrungen sind kompakt und verstndlich formuliert und bieten somit Basiswissen fr alle, die einen schnellen Einstieg in die Praxis suchen, sich fr die Methoden der Marktforschung interessieren oder ihr vorhandenes Wissen auffrischen mchten.
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