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Wachstum beginnt oben

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658036577
Condition
New
Product Description

"Wachstum beginnt oben" - dies ist in dreifacher Hinsicht richtig: 1. In Unternehmen beginnt Wachstum stets in der Unternehmensfhrung, denn ohne das wachstumsorientierte Wirken der Fhrenden kann ein Unternehmen nicht florieren bestenfalls wchst es gebremst. 2. Damit die Unternehmensfhrung in Richtung Wachstum wirken kann, muss der Wachstumsanspruch und ein positives Grundverstndnis oben im Kopf der handelnden Personen angekommen sein. 3. Profitables Wachstum startet mitnichten bei der letzten Zeile der Gewinn- und Verlustrechnung, dem Gewinn, sondern bei den ersten Zeilen, dem Umsatz. Das Buch zeigt in fnf Abschnitten und 76 prgnanten, eigenstndigen Beitrgen wesentliche Facetten auf, die Unternehmenslenker und Fhrungskrfte bercksichtigen mssen, damit Wachstum wirklich in ihren Unternehmen gelingt.

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