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Vertriebskennzahlen

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658055134
Condition
New
Product Description

Kennzahlen sind ein unwillkrliches, omniprsentes Instrument, um komplexe Zusammenhnge auszudrcken. Werden solche Kennzahlen kombiniert, entsteht ein Kennzahlensystem und mit diesem ein Management-Werkzeug, das zur Steuerung und Kontrolle unternehmerischer Aktivitten dient. Voraussetzung ist jeweils, dass die Konstruktion der Kennzahlen bzw. des Kennzahlensystems korrekt erfolgt. Hier sind etliche Hrden zu berwinden und Fallen zu umgehen. Ansonsten entstehen Kennzahlen, die entweder nicht verstanden oder zuweilen schlimmer falsch interpretiert werden. Richtig erstellt und verwendet, sind Kennzahlen und Kennzahlensysteme jedoch ein wertvolles Instrument, um die Welt des Managers zu vereinfachen.

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