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Ein berblick zu Events im Zeitalter von Social Media
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Die explosionsartige Entwicklung der digitalen Vernetzung hat auch die Kommunikationspolitik von Unternehmen verndert. Social-Media-Kommunikation beeinflusst das Eventmarketing und bietet ein groes Potenzial fr die Verbindung von multisensualen Erlebnissen mit einer Erhhung der Reichweite von Events. Nach dem Grad der Intensitt der Verbindung von realen Events und Social Media sind verschiedene Eventtypen zu ermitteln. Im Beitrag werden sowohl virtuelle Events im engeren Sinne als auch sogenannte hybride Events, bei denen reale Events mit Social-Media-Elementen verbunden sind, betrachtet.
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