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Unternehmenskultur frdern
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Unternehmenskultur ist beeinflussbar! Dieses Buch zeigt auf, wie Fhrungskrfte Werte vermitteln, die direkt mit der Ttigkeit der Mitarbeiter zusammenhngen, und dadurch den bergeordneten Sinn ihrer Arbeit erkennen lassen. So entsteht eine motivierende und positive Unternehmenskultur, in der sich Mitarbeiter mit ihrem Arbeitgeber identifizieren und langfristig zum Erfolg beitragen knnen. Sandro Abbate erklrt in sieben Schritten, wie Geschftsleiter und Fhrungskrfte die in ihrem Unternehmen herrschende Kultur erkennen, einordnen und positiv beeinflussen knnen, um nachhaltig effizient und dynamisch am Markt erfolgreich zu sein.
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