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Erfolgsfaktor Alleinstellungsmerkmal
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Product Details
Die Zahl der Rechtsanwlte, Steuerberater und Wirtschaftsprfer ist in wenigen Jahren enorm angestiegen. Der Markt fr die Kanzleien wird immer enger. Umso wichtiger ist es, sich gegenber dem Wettbewerb klar zu positionieren und von diesem abzuheben. Denn nur dies garantiert langfristig den wirtschaftlichen Erfolg einer Kanzlei. Ein entscheidender Erfolgsfaktor ist dabei ein gut gewhltes Alleinstellungsmerkmal (USP), das das Nutzenversprechen einer Kanzlei kommuniziert und den Mandanten Orientierung gibt. Martina Schfer stellt rechtliche und steuerliche Aspekte vor, aus denen sich der passende USP fr die Kanzlei entwickeln lsst. Auerdem zeigt sie, wie dabei am geschicktesten vorgegangen werden soll.
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