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Einsatz von Social Media fr das Dienstleistungsmanagement
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Buy Einsatz von Social Media fr das Dienstleistungsmanagement for $16.20 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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Manfred Bruhn und Karsten Hadwich zeigen die Relevanz von Social Media sowie Ansatzpunkte fr eine erfolgreiche Analyse, Planung, Implementierung und Kontrolle von Social Media-Aktivitten im Rahmen des Dienstleistungsmanagements auf. Social Media als Kommunikationsplattform gewinnt immer mehr an Bedeutung. Dienstleistungsunternehmen stehen hierbei vielfltige Mglichkeiten zum Einsatz von Social Media fr das Dienstleistungsmanagement zur Verfgung.
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