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Einsatz von Social Media fr das Dienstleistungsmanagement

Einsatz von Social Media fr das Dienstleistungsmanagement

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658072346
Condition
New
Product Description

Manfred Bruhn und Karsten Hadwich zeigen die Relevanz von Social Media sowie Ansatzpunkte fr eine erfolgreiche Analyse, Planung, Implementierung und Kontrolle von Social Media-Aktivitten im Rahmen des Dienstleistungsmanagements auf. Social Media als Kommunikationsplattform gewinnt immer mehr an Bedeutung. Dienstleistungsunternehmen stehen hierbei vielfltige Mglichkeiten zum Einsatz von Social Media fr das Dienstleistungsmanagement zur Verfgung.

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