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Agenturauswahl
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Ralf Ncker liefert einen berblick ber den Agenturmarkt und zeigt auf, dass der Auswahl einer passenden Kommunikationsagentur allergrte Bedeutung zukommt. Hufig wird sie, was Tragweite und Aufwand betrifft, verglichen mit der Besetzung einer Top-Fhrungsposition im Unternehmen. Der Autor stellt eine bersicht der Auswahlkriterien, Berichte von Praktikern aus Marketing, Einkauf und Agentur sowie weiterfhrende Links vor und liefert dem Leser eine umfassende Hilfestellung bei allen Themen rund um das Thema Agenturauswahl.
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