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Erfolgsfaktor Corporate Identity
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Product Details
Martina Schfer erlutert, wie die Elemente Unternehmenskultur, Leitbild und Image genauso wie auch das visuelle Erscheinungsbild der Kanzlei, das Corporate Design, zusammenwirken. Denn entscheidend fr den Erfolg von Kanzleien ist oft ihre Persnlichkeit oder auch die Corporate Identity. Der Wettbewerb zwischen Rechtsanwlten, Steuerberatern und Wirtschaftsprfern wird hrter. Immer mehr Kanzleien konkurrieren um Mandanten und Mitarbeiter. Neben dem theoretischen Hintergrund und den Leitfragen fr die Umsetzung in der eigenen Kanzlei geben eine Grafikerin und eine Kunstvermieterin im Interview Einblicke zu den vielfltigen Mglichkeiten des Corporate Designs.
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