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Unternehmensplanung fr Ingenieure
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Die meisten Ingenieure in der Praxis bernehmen Fhrungsverantwortung. Dabei ist vor allem die Planungskompetenz gefragt. Es muss einerseits die nahe Zukunft geplant werden, beispielsweise fr Umstze, Ergebnisse und Liquiditten von Sparten, Produkten und in Mrkten fr die nchsten drei Jahre. Andererseits ist es erforderlich, zuknftige Entwicklungen des Unternehmens in einem dynamischen Wettbewerbsumfeld zu planen. Diese strategische Planung ist die entscheidende Weichenstellung fr den Erfolg der Zukunft. Deshalb werden in diesem Band die Methoden der strategischen und operativen Planung vorgestellt. In einem gesamtheitlichen Rahmen werden die Einzelplne diskutiert (z. B. Umsatz-, Kosten-, Finanz- und Personalplne) und ihr zeitlicher Horizont bestimmt sowie der zeitliche Ablauf vorgestellt.
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