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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658088002
Condition
New
Product Description

Henrik Sattler erklrt praxisnah und wissenschaftlich fundiert, wie Marken finanziell bewertet werden sollten. Wer eine Marke kaufen, eine Markenlizenz erwerben oder den Erfolg einer Markenkampagne finanziell messen will, muss dafr einen gesicherten monetren Wert bestimmen knnen. Auch fr Schadensersatzbestimmungen bei Markenrechtsverletzungen sowie fr die Einstellung von Marken in die Bilanz oder ihre Verwendung als Kreditsicherung muss zwingend ein Markenwert messbar sein. Der Autor entwickelt einen Leitfaden, der zehn entscheidende Punkte fr die Bewertung von Marken beinhaltet, und ergnzt seine Ausfhrungen durch anschauliche Praxisbeispiele.

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