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Prognosen fr Start-up-Unternehmen
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Jrg B. Khnapfel entwickelt in diesem Essential eine Methodik, die eine verlsslichere Prognose des erwarteten Geschftsverlaufs von Start-up-Unternehmen erlaubt. Der Autor vermittelt ein grundlegendes Verstndnis fr die besonderen Probleme, die bei der Erstellung von Prognosen fr Start-up-Unternehmen auftreten, und beschreibt Regeln fr den Umgang mit Prognosen sowie ihren Nutzen und ihre Grenzen. Innovative und praxisorientierte Prognosemethoden fr unterschiedliche Start-up-Situationen werden ausfhrlich beschrieben, ein Fallbeispiel verdeutlicht die dargestellten Aspekte und Methoden.
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