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Erfolgsfaktor Kanzleikommunikation

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658090760
Condition
New
Product Description

Martina Schfer zeigt, welche Kanle RechtsanwltInnen, SteuerberaterInnen und WirtschaftsprferInnen gezielt fr ihre Prsentation nutzen knnen, denn Marketing und Kommunikation verschaffen diesen die ntige Aufmerksamkeit von Mandanten und Mitarbeitern im immer hrter werdenden Wettbewerb. Dazu bieten sich zahlreiche Mglichkeiten von der klassischen Kommunikation bis hin zum Online-Marketing. Neben dem theoretischen Hintergrund und den Leitfragen fr die Umsetzung in der eigenen Kanzlei erlutert ein Google-AdWords-Experte die Mglichkeiten dieser Manahme aus dem Online-Marketing. In einem weiteren Interview fhrt eine Podcast-Fachfrau das Potenzial dieses Marketinginstruments vor Augen.

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