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Erfolgsfaktor Kanzleistrategie
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Martina Schfer erlutert, welche Vorberlegungen fr ein erfolgreiches Marketing von rechtlichen und steuerlichen Beratern ntig sind, wie diese geeignete Adressaten fr ihr Marketing finden und was in einen Manahmen- und Redaktionsplan gehrt. Auerdem erhalten die Berater Informationen zur Umsetzung und zur Zusammenarbeit mit Agenturen. Denn damit Marketing und Kommunikation berhaupt wirksam zum Erfolg einer Kanzlei beitragen knnen, gilt es, einige Kriterien zu beachten. Es bedarf einer auf die Bedrfnisse des Rechtsanwalts, Steuerberaters oder Wirtschaftsprfers ausgerichteten Strategie und eines darauf abgestimmten Konzepts. Hinzu kommen die passenden Manahmen. Alles zusammen bildet die Basis fr eine erfolgreiche Umsetzung des Kanzleimarketings.
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