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Dieses Essential zeigt Ihnen, welche Social-Media-Netzwerke fr die Stellensuche relevant sind, welche ungeschriebenen Gesetze Bewerber befolgen sollten und nach welchen Kriterien Personalverantwortliche und -berater potenzielle Mitarbeiter aussuchen. Alexander Scheel und Heike Steinmetz schildern, wie Sie sich erfolgreich im Social Web positionieren, Massenmails von Headhuntern zuverlssig von ehrlich gemeinten Angeboten unterscheiden und Ihrerseits an Informationen ber den Arbeitgeber kommen. Die Ratschlge basieren auf der jahrelangen praktischen Erfahrung der Autoren, die Unternehmen beim Aufbau der Arbeitgebermarke, beim Personalmarketing sowie bei der Suche nach Mitarbeitern untersttzen.
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