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Serviceparadigmen und Implikationen fr die Vermarktung

Serviceparadigmen und Implikationen fr die Vermarktung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658096205
Condition
New
Product Description

Das Essential bietet eine umfassende Betrachtung der gegenwrtig dominierenden Serviceparadigmen. Christian Arnold erlutert die Kernaussagen des IHIP-Modells, der Leistungslehre und der Service-Dominant Logic. Abgerundet werden die Ausfhrungen durch eine Darstellung der Implikationen fr eine relational-interaktive und damit servicezentrierte Vermarktungsphilosophie.

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