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Serviceparadigmen und Implikationen fr die Vermarktung
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Das Essential bietet eine umfassende Betrachtung der gegenwrtig dominierenden Serviceparadigmen. Christian Arnold erlutert die Kernaussagen des IHIP-Modells, der Leistungslehre und der Service-Dominant Logic. Abgerundet werden die Ausfhrungen durch eine Darstellung der Implikationen fr eine relational-interaktive und damit servicezentrierte Vermarktungsphilosophie.
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