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Tim Rdiger bietet Fhrungskrften einen systematischen Ansatz zur Entwicklung von Stories fr ihre Unternehmen. Der Begriff Story taucht auch in der Wirtschaftswelt immer fter auf. Der Autor zeigt auf, warum Stories fr Unternehmen wichtig sind, aus welchen Elementen sie bestehen und wie Unternehmer sie entwickeln knnen.
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