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Einfhrung in die Personalmarketing-Gleichung
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Dirk Lippold erlutert in diesem Essential die Struktur und den Handlungsrahmen einer zielgerichteten Konzeption fr das Personalmarketing. Neben der Prozessorientierung zeigt die Personalmarketing-Gleichung unter dem Aspekt der Wertorientierung fr jedes Aktionsfeld im Personalbereich auch die entscheidenden Aktionsparameter und Werttreiber auf. So wird die Grundlage fr eine Optimierung der Personalgewinnung und Personalbindung im Unternehmen geschaffen.
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