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Reputationsmanagement
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Anabel Terns und Christopher Runge zeigen am Beispiel von Managern und Fhrungskrften, dass es sich auszahlt, in eine hohe Reputation zu investieren. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen ber soziale Netzwerke und Internetforen. Eine negative Information entwickelt auf diese Weise schnell ein unkontrollierbares Eigenleben mit unabsehbaren Folgen. Gerade fr Manager und Fhrungskrfte ist es wichtig, stets den berblick zu haben, was das Netz ber die eigene Person oder das eigene Unternehmen sagt. Eine schlechte Reputation kann nicht nur zu Umsatzeinbuen fhren, sondern den guten Ruf nachhaltig schdigen. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schtzen.
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