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Corporate Shitstorm Management
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Das Essential vermittelt in kompakter Form Handlungsempfehlungen fr Unternehmen, die mit einem Shitstorm konfrontiert sind. Auf der Basis einer Untersuchung von sieben Shitstorms stellt Frank Beham wirksame Manahmen zur frhzeitigen Erkennung eines Shitstorms vor und steckt einen Handlungsrahmen zur adquaten Reaktion ab. Darber hinaus wird der Leser befhigt, das Gefhrdungspotenzial und die Konsequenzen eines Shitstorms abzuschtzen. Dieses Buch kann jedem Unternehmen nutzen, das im Social Web prsent ist, und gibt wertvolle Hinweise, wie zuknftige Konfrontationen professionell bewltigt werden knnen.
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