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Visuelle Fhrung
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Volker Casper zeigt mit der visuellen Fhrung einer Kommunikationsform, die auf der Kommunikationstechnik des Bildes aufbaut einen eigenen Fhrungsansatz auf. Fhrungskrfte kommen mit Wort und Text zunehmend an ihre kommunikativen Grenzen. Daher erlebt das Bild mit den modernen on- und offline Kanlen eine Renaissance. Es bndelt umfassend Informationen, ist quasi an jedem Ort herstellbar und einfach zu distribuieren. In der Fhrungsarbeit wird es allerdings immer noch als exotisch empfunden und nur sehr unsystematisch eingesetzt.
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