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Reputationsmanagement
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Product Details
Anabel Terns und Christopher Runge zeigen am Beispiel von Stiftungen, Verbnden und Vereinen, dass es sich auszahlt, in eine hohe Reputation zu investieren. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen ber soziale Netzwerke und Internetforen mit unabsehbaren Folgen. Gerade fr Stiftungen, Verbnde und Vereine, die Spendern, Mitgliedern und Mzenen Rechenschaft schuldig sind, wie sie mit den anvertrauten Geldern verfahren, ist es wichtig, stets den berblick zu behalten, was das Netz ber die eigene Organisation sagt. Negative Meldungen und schlechte Presse knnen zu Mitgliederschwund und Spendenrckgang fhren sowie den Ruf nachhaltig schdigen.
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