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China-Marketing

China-Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658110314
Condition
New
Product Description

Dieser Ratgeber vermittelt die entscheidenden Faktoren fr ein erfolgreiches Marketing in China. Praxisorientiert und verstndlich bringt er auf den Punkt, wie Unternehmen in diesem ebenso spannenden wie herausfordernden Marktumfeld bestehen knnen. Anhand zahlreicher Beispiele erhlt der Leser Orientierung und Anregung, um fr die eigene Marke eine erfolgversprechende Strategie fr den chinesischen Markt zu erarbeiten.

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