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China-Marketing
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Dieser Ratgeber vermittelt die entscheidenden Faktoren fr ein erfolgreiches Marketing in China. Praxisorientiert und verstndlich bringt er auf den Punkt, wie Unternehmen in diesem ebenso spannenden wie herausfordernden Marktumfeld bestehen knnen. Anhand zahlreicher Beispiele erhlt der Leser Orientierung und Anregung, um fr die eigene Marke eine erfolgversprechende Strategie fr den chinesischen Markt zu erarbeiten.
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