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Konsum: Reflexionen ber einen multidisziplinren Prozess

Konsum: Reflexionen ber einen multidisziplinren Prozess

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658111410
Condition
New
Product Description

Dieter Bgenhold nhert sich dem Thema Konsum aus soziologischer Perspektive und bezieht dabei wirtschaftswissenschaftliche Themen wie Marketing und Konsumkonomik sowie andere angrenzende Fachgebiete ein. Der Leser bekommt auf diese Weise einen berblick ber die vielen Facetten dieses Forschungsbereiches. Die Rolle des Konsums in der Ideengeschichte wird ebenso angesprochen wie das Verhltnis zwischen Konsum und Mode oder die McDonaldisierung des Konsums.

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