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Preispsychologie
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Product Details
Markus Kopetzky zeigt, dass Unternehmen durch eine gezielte Preisdarstellung die Preiswahrnehmung von Kunden und dadurch mittelbar ihr Verhalten beeinflussen knnen. Dabei stellt er dar wie die Preispsychologie zur Preisgestaltung systematisch genutzt werden kann und entwickelt ein Strukturierungsschema das 4-P-Modell der Preispsychologie zur Sortierung der einzelnen preispsychologischen Erkenntnisse sowie zur Auswahl einer psychologisch optimierten Preisgestaltung. Der Autor vermittelt dem Leser einen breiten und fundierten Eindruck zur Preispsychologie und zeigt dabei Mglichkeiten zur weiteren Vertiefung auf.
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