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E-Commerce und Datenschutzrecht im Konflikt
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Patricia Lotz behandelt Rechtsfragen zum Einsatz moderner Marketingformen und gibt einen ersten berblick ber die Fallstricke, die sich dem E-Commerce in Zukunft vor allem im Bereich des Datenschutzes stellen werden. Die Autorin zeigt gleichzeitig mgliche Lsungswege auf. Aus rechtlicher Sicht bespricht sie Webtracking, Geolokalisierung und Social Plugins. Zudem gibt sie eine bersicht ber die Integration von E-Payment-Lsungen.
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