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Product Details

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658161866
Condition
New
Product Description

Marc Rutschmann zeigt, warum ein Paradigmenwechsel im Marketing notwendig ist und was die Maxime Der Kunde steht im Zentrum fr ein zukunftsgerichtetes Marketing konkret bedeutet. Er fhrt berzeugende Argumente fr ein neues Marketing an, welches den Kaufprozess des Kunden in den Fokus stellt. Wissenschaftliche Grundlagen des kaufprozessorientierten Marketings werden knapp und verstndlich vorgestellt. Komplettiert wird das essential durch die Darstellung von sieben Taktiken, die Kaufprozesse in Gang setzen, sowie durch konkrete Umsetzungshilfen fr die Entwicklung einer kaufprozessorientierten Marketing-Konzeption.

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