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Klassische Mythologie fr Manager
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Product Details
Roland Leonhardt fhrt Manager und Fhrungskrfte in die antike Gedanken- und Mythenwelt ein, denn es finden sich auch heute noch zahlreiche Spuren der rmisch-griechischen Mythologie in Wirtschaft und Kultur. Umsetzbare Tipps und Ratschlge fr den Business- und Managementalltag schlieen die jeweiligen Deutungen der antiken Zitate- und Redewendungen ab. So tragen Wirtschaftsunternehmen vielfach die Namen groer Gttergestalten wie Hermes, Nike oder Amazon. Auch das Raumfahrtprogramm der NASA wurde nach dem Gott der Jugend und der Weissagung Apollo (Apollon) benannt. Doch was hat es mit dem Gordischen Knoten auf sich? Was sagen uns die Kassandrarufe, wohin fhrt uns der Ariadnefaden, und warum sollten wir Sisyphusarbeit meiden? Von diesen und anderen Mythen erzhlt der Autor in diesem essential.
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