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Erfolgreich mit Spenderinnen und Spendern korrespondieren

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Springer Nature
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N/A
Part Number
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GTIN
9783658166601
Condition
New
Product Description

Dieses essential vermittelt das Know-how fr ein erfolgreiches Follow-up von Spenden-Werbung: Gezeigt wird, wie Briefe und Mails von Spendern professionell beantwortet und gewinnende Antworten formuliert werden. Anhand vieler Beispiele wird erlutert, wie eine Non-Profit-Organisation zum Ausdruck bringt, dass sie dynamisch und zupackend und eine Spende bei ihr gut aufgehoben ist. Korrespondenz ist erfolgreich, wenn die Schreibperspektive stimmt, der Spender-Sprachstil getroffen und verstndlich und anschaulich formuliert wird. Wie das gelingt, steht im Mittelpunkt dieses essentials.

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