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Reputation Management fr CEOs
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Dieses essential hilft Top-Managern und Kommunikationsverantwortlichen, die Manager-Reputation systematisch und konsequent zu sichern und weiterzuentwickeln. Ziel dieses Praxisleitfadens ist es, personenbezogene Reputationsfehler oder Widersprche im Auftritt zu vermeiden, dadurch Schden fr das Unternehmen abzuwenden und stattdessen den guten Ruf des Spitzenpersonals als Basis fr geschftliche und unternehmerische Erfolge zu festigen. Der Autor beschreibt die einzelnen Bausteine und die systematischen Arbeitsschritte des Reputationsmanagements. Er macht die Anforderungen deutlich und erklrt das Zusammenspiel zwischen Top-Managern als Hauptdarstellern und Kommunikationsprofis als Regiefhrern des Auftritts.
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