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Markenfhrung und Markenkommunikation in der Immobilienwirtschaft
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Dieses essential gibt einen Einblick in die Markenfhrung fr Immobilienunternehmen. Die zwei erfahrenen Autorinnen zeigen Beispiele fr erfolgreiche Markenbildung, geben einen berblick ber die wichtigsten Kommunikationsinstrumente und sprechen mit Branchenexperten. Die zunehmende Wettbewerbsintensitt verschrft die Notwendigkeit zur Entwicklung eindeutiger und imageprgender Markenpositionierungen. Eine Marke sollte ein eigenstndiges, klares und langfristig tragfhiges Markenprofil aufbauen, das eine emotionale Bindung zum Unternehmen schafft. Dieses essential zeigt Wege dazu auf.
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