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Kreislaufwirtschaft in Design und Produktmanagement
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Das essential stellt die Grundlagen und Gestaltungsfelder der Kreislaufwirtschaft in kompakter Form dar. Die Autoren erlutern, wie das Schlieen der Wertschpfungskette, beispielsweise durch Rckfhrung der Stoffstrme (Recycling), und das ffnen der Wertschpfungskette, beispielsweise durch Integration von Nutzern in die Produktentwicklung (Open Innovation) oder gemeinsame Nutzung von Vorhandenem (Sharing Economy), als zentrale Faktoren der Kreislaufwirtschaft zu deren erfolgreicher Umsetzung beitragen. Dabei wird die besondere Bedeutung der Co-Creation zur Ausgestaltung von Wertschpfungsprozessen und Geschftsmodellen hervorgehoben.
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