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Jugend Konsum Digitalisierung

Jugend Konsum Digitalisierung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658192198
Condition
New
Product Description

Die in diesem essential enthaltene Sekundranalyse rckt Befunde zum Konsum im Alltag Jugendlicher und junger Erwachsener in den Blick. Dazu werden vorliegende Jugendstudien sowie aktuelle jugendbezogene Untersuchungen und Verffentlichungen gesichtet, um in geraffter Form aktuelle Entwicklungen darzustellen. Entlang von neun Thesen wird der Leser in das Problemfeld von jungen Verbraucherinnen und Verbrauchern eingefhrt und erfhrt, wie Aufwachsen mit Konsum verwoben ist. Die Analyse schliet mit berlegungen zur Frderung der Konsumentensouvernitt unter modernen gesellschaftlichen Bedingungen.

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