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Compliance-Kommunikation aus wirtschaftspsychologischer Sicht

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658198107
Condition
New
Product Description

Dieses essential stellt ausgewhlte psychologische Modelle zu Compliance und Non-Compliance vor, arbeitet Empfehlungen fr die Compliance-Kommunikation heraus und gibt Beispiele psychologisch versierter Kommunikationsmanahmen in Unternehmen. Hintergrund dafr ist die Erfahrung, dass Menschen bestimmte Regeln ignorieren, obwohl sie sie kennen und verstehen. Regelkonformitt ist psychologisch betrachtet nicht einfach durchzusetzen und psychologische Grundlagen ber Normkonformitt knnen Compliance-Manager und -Kommunikatoren in ihrer Arbeit untersttzen. Auf die Frage Keine Regel ohne Ausnahme? finden Compliance-Manager hier Antworten aus Sicht der Wirtschaftspsychologie.

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