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Nachhaltiges Business Development Management
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Lutz Becker stellt in diesem essential sowohl Strategien und Organisation als auch Rolle und Aufgaben des Business Development Managements strukturiert und verstndlich vor. Zudem vermittelt der Autor praxiserprobte Methoden des Business Developments. Dabei lenkt er insbesondere den Blick auf Strategien fr die beiden groen gesellschaftlichen und wirtschaftlichen Transformationen, die digitale und die kologische Transformation.
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